Webflow vs. Squarespace: The Duel of Website Builders

Webflow vs. Squarespace: The Duel of Website Builders

The path to a professional website is easier than ever today. After all, the market offers countless solutions that allow us to create websites in a fraction of the time (compared to traditional web development). In the hands of experienced agencies and freelancers, website builders become the birthplace of breathtaking websites.

Webflow and Squarespace are two of those solutions that are extremely popular and are used by professionals to build visually sophisticated and cutting-edge online presences. Both solutions can impress with a range of features that will bring your website to life.

If you want to know more about the differences, you can find further comparisons in our articles on Webflow vs. Framer, Webflow vs. Elementor and Webflow vs. WordPress. These provide a comprehensive overview of all relevant website builders on the market.

But which solution is actually better—Webflow or Squarespace? We dare to compare and show you which builder is ahead of the pack. In doing so, we are taking a closer look at design flexibility, usability and other important factors.

What is Webflow?

Webflow According to their own statements, it is one of the most popular website builders of all; in addition to a visual editor for the precise design of websites, the features that distinguish Webflow also include a CMS and e-commerce functions. In contrast to other solutions, Webflow offers an unexpected amount of freedom for creating websites. In addition to full control over CSS and styling of the website, you can also insert your own code on the page. For example, users can use JavaScript to expand the functions of the website and make the user experience even more pleasant and interactive.

What is Squarespace?

Squarespace is an online tool that can be used to create websites and online stores. The advantages that the company advertises on its website include the easy-to-use editor and the numerous templates, which should make it possible to quickly create professional online presences. Squarespace also has a built-in content management system (CMS) that can be used to create blogs and other dynamic content.

Squarespace vs. Webflow: Comparing the features of both platforms

So much for the facts — let's move on to the direct comparison between Webflow and Squarespace. In order to be able to evaluate both platforms, let's look at different areas. Among other things, we address the questions that you as a user could ask yourself.

Ease of use: How intuitive is each editor?
Design: How much freedom do I have when designing? Can I implement a design with pixel accuracy, or am I bound to templates?
SEO: Does the platform offer tools that can be used to better inform search engines about the content of our website?
Marketing: Are there tools that make it easier to market our website? What is the score of integrating common marketing tools?
Content management system: Can we publish dynamic content on our site? How intuitive is the online editor for the CMS?
ecommerce: How easy is it to open an online shop? Are there any additional costs and how pleasant is the user experience?
Analytics: Are there tools that we can use to analyze user behavior on our site? Or are we dependent on Google Analytics?
Support: How is customer support? Can we get help with questions? Is there an active community?

• Ease of use: How intuitive is each editor?
• Design: How much freedom do I have when designing? Can I implement a design with pixel accuracy, or am I bound to templates?
• SEO: Does the platform offer tools that can be used to better inform search engines about the content of our website?
• Marketing: Are there tools that make it easier to market our website? What is the score of integrating common marketing tools?
• Content management system: Can we publish dynamic content on our site? How intuitive is the online editor for the CMS?‍
• ecommerce: How easy is it to open an online shop? Are there any additional costs and how pleasant is the user experience?
• Analytics: Are there tools that we can use to analyze user behavior on our site? Or are we dependent on Google Analytics?
• Support: How is customer support? Can we get help with questions? Is there an active community?

Let's now go into detail and see what the relationship between Webflow and Squarespace looks in the individual points.

Usability

Both Webflow and Squarespace have a user-friendly interface that makes creating websites incredibly easy.

In fact, Squarespace is easier to use for beginners. This is partly due to the fact that the ready-made templates and blocks make it quick and intuitive to put together simple websites. However, this convenience comes at the expense of customization options; Squarespace doesn't allow nearly as many options as Webflow. However, we can say that if you're looking for a simple tool that can quickly assemble a page, Squarespace is a good choice. On the other hand, anyone looking for a platform that has more in-depth features is guaranteed to be happy with Webflow.

Design

Design flexibility is particularly important in order to be able to actually express a company's branding on the website. Therefore, a website builder must also have appropriate features that give us the greatest possible degree of flexibility for the visual appearance of our site. Here has Webflow We're clearly ahead of the pack; while Squarespace relies more on building blocks and customizable templates, Webflow gives us maximum freedom when designing our online presence.

When we first launch Squarespace, however, we only have two options: either we use one of the pre-made templates as a starting point, or we let AI do the work. Although we can revise and adjust both options later, it would be desirable that we could start with a completely blank page, as with Webflow. Especially when we already have a design or specific ideas in mind, Squarespace's templates can quickly be perceived as restrictive.

Squarespace scores points with a wide selection of templates, but also Webflow offers professional templates, which can be easily adjusted. However, anyone who wants a 100% individual website tailored to the branding is better off with a tailor-made design. And in this case, Webflow is the clear recommendation — because no other tool offers such a wide range of settings for design and animations that bring your site to life.

You can also read more about the design options in our comparisons Webflow vs. Framer and Webflow vs. Elementor.

SEO

Traffic is fundamental to any online presence. But we don't just want to rely on paid ads and other marketing channels. After all, our website should also be found organically — this is exactly what we use on the web for Search engine optimization with Webflow. By optimizing our content, we reach more visitors, leads, and customers.

Squarespace offers a number of basic settings that we can use to make our site ready for SEO. This covers simple content marketing; in just a few minutes, we create a blog and can fill it with content. However, Squarespace hopes in vain for more complex features, such as sitemaps or structured data. In short, Squarespace scratches the surface of SEO with its tools, but doesn't go any further in depth.

Webflow On the other hand, it has much more in-depth options and SEO tools with which we can make our site more visible to search engines. It is particularly practical to adjust the SEO settings for content from the Webflow CMS adjust. SEO is often particularly important when it comes to dynamic content — many platforms offer too little here. With Webflow, on the other hand, meta titles, descriptions and self-structured data for CMS entries can be individually defined — ideal for companies that want to scale their content and at the same time achieve strong visibility in search engines.

Marketing

SEO and content marketing are far from the only tools available to us to grow our site. Other channels, such as email marketing, are also essential for a well-founded strategy. Therefore, a suitable solution for our website must also include integrations that enable us to effectively use these marketing channels.

Over the years, Squarespace has earned a reputation for being a solid solution for marketing digital presences. This is partly due to the numerous integrations offered via the internal app marketplace. Whether it's email marketing, booking tools, or even plug-ins for Amazon affiliates: Squarespace offers an impressive number of external solutions that can be integrated almost seamlessly into your own website.

Webflow Squarespace is currently a bit behind in this area. While there are already many native integrations and interfaces for marketing tools, the number is not yet as large as the competition. But there is good news here too: Webflow is constantly evolving — and with it the number of apps available. In our Contribution to the best Webflow tools & AI integrations Let's show you how you can implement marketing processes in Webflow smartly and automatically today.

So it's only a matter of time before Webflow catches up — or even passes by — when it comes to marketing integrations.

Content management system

Dynamic content brings a website to life and ensures that visitors are constantly supplied with new content. Advertisements for real estate websites, articles for blogs or simply updates about your business: Fresh content is essential for modern websites, simply for marketing reasons. A strong content management system forms the backbone of the website and ensures that you can organize, manage and publish your content.

And Webflow and Squarespace also each offer an internal CMS that allows you to easily create and manage your blog posts or other content. Both platforms focus on a user-friendly interface that even beginners can quickly internalize. Especially the CMS in Webflow is designed so that you can add and edit content even without technical expertise. So feel free to leave the creation and maintenance of your website to the specialists from Bloq Labs, and focus fully on content marketing.

Webflow's CMS goes much deeper than the content management system that Squarespace offers, providing more layout options and flexibility. In particular, the ability to link content types together stands out in Webflow. In this way, we can establish relationships and hierarchies between our content and create all imaginable structures — a decisive advantage for complex page structures or data-based applications, such as those used in our SME web design projects or with customized webflow projects implement regularly.

Ecommerce

Online shops are more popular than ever thanks to the boom in dropshipping, affiliate marketing and other forms of e-commerce. And platforms like Squarespace and Webflow make it easier than ever to set up your own shop. Both solutions have built-in e-commerce features, which we can add to our website if you wish.

Squarespace gives us the opportunity to open an online shop in just a few minutes. The option is available directly on the newly created website; however, until the first products are created, the shop is not yet displayed on the frontend. The e-commerce features are not linked to any additional basic fee; however, depending on the selected plan, transaction fees of up to 3 percent may apply.

Auch Webflow has an e-commerce feature. This can be added to our site via the editor. The online shop comes with a fee that is simply added to our current plan. Pricing for a store on Webflow starts at $20 per month. It should be noted that the costs are in addition to the plan on our site. In terms of price, Webflow is therefore within the framework of other solutions such as Shopify, but offers significantly more features and control over the design and functionality of the site.

Although Webflow's e-commerce feature is a bit younger than Squarespace's solution, Webflow's system looks much more sophisticated. The menus are clear and all important aspects of our shop are just a few clicks away. It only hurts to a limited extent that e-commerce must be added to Webflow as a paid feature. Because the benefits are so numerous that the overall package with Webflow is simply better. With Squarespace, on the other hand, navigating between the different areas can be confusing.

Still unsure whether Webflow is the right choice? Then we recommend our contribution The best WordPress alternatives 2025, which also addresses Webflow as a strong e-commerce system.

Webflow and Squarespace Analytics

More and more website operators want analytics solutions that are not called Google Analytics. Because over the years, the service from Google has “earned” a reputation for slowing down pages and sustainably limiting performance. In fact, on the World Wide Web, any script that you can do without should be removed from your own website. Both Squarespace and Webflow offer in-house solutions to measure traffic and analyze user behavior.

In doing so, offers Webflow This feature has only been available for a comparatively short time; under the “Insights” label, website operators can view all possible aspects of user behavior. The advantage over Google Analytics? All data is collected “internally”, meaning there is no need for an external script that reduces the loading time of our website. And even in terms of quality, Webflow's insights are in no way inferior to Google's “big” brother: We receive data on the number of website visitors, their time spent on the website and other important behavioral patterns, such as clicks and interactions with the website. The crux of the matter: Insights are a paid add-on that must be added to our site.

At Squarespace, we also get important KPIs about our site, which tell us about visitor behavior. However, there have been repeated reports in the past that analytics have a negative impact on the loading time of the website. Especially in times when visitors often don't wait more than three seconds before leaving a page due to too long loading times, every millisecond counts.

Anyone who relies on performance, clarity and smart evaluations will make a significantly better choice with Webflow Insights — especially in combination with Webflow CMS, which connects all data sources centrally.

Support

Die Webflow University is the place where we find answers to (almost) all questions. From simple explanations of basic features to tutorials for complex animations: Here is concrete help for Webflow users.

In addition, there is a huge community that helps us with more in-depth questions. Webflow is the best tool for creating professional websites for many — so it's no surprise that the community is also one of the best in its class. Particularly nice: In contrast to many other tools, the Webflow team is actively involved in the community and is happy to help if we have a problem. Whether via forum discussion or when contacting us directly via live chat: Webflow support is absolutely world-class.

Squarespace also has a large community that helps each other out with problems and finds solutions together. However, many users describe that Squarespace support can sometimes be slow; tedious conversations without a concrete solution are therefore repeatedly complained about by Squarespace users. As an experienced Webflow experts On the other hand, we can proudly say that when we found a challenge in Webflow, the solution was — also thanks to Webflow Support — usually found quickly!

Webflow or Squarespace? For us, the choice is obvious!

In the direct Squarespace vs. Webflow duel, there are numerous points that speak in favor of one of the two platforms. While Squarespace scores high in usability and marketing, Webflow ahead in almost every other aspect. In particular, the more in-depth features — such as the extremely powerful CMS, the visual editor and the numerous opportunities in the area SEO — make Webflow the perfect choice for modern, professional websites.

With a Webflow agency such as Bloq Labs Turn your website into a digital business card that offers more leads, conversions, and user experience. Our Webflow experts have already implemented over 100 projects — from dynamic landing pages to complex platforms.

👉 Schedule a free strategy meeting now and find out how we can take your next web project to the next level with Webflow. We are looking forward to meeting you!